What is the C-Centric Google My Business platform?
Simply, it is an automated platform that enables local content posting on Google My Business profiles. With Posts, Calls to Action and Reviews updated at branch or store level, customer engagement increases resulting in higher conversions.
Reviews
Adding and responding to a review at local store level encourages customer engagement and brand loyalty. The platform enables a central response to location-based reviews, retaining brand control whilst appearing local. Implementing a hybrid model gives delegation for local updates to each site.
Posts
Localised posts drive sales and store traffic with higher click through rates. Acting as micro ads for the business, location-based posts can promote a local offer, event or news. Content is relevant and real-time for each location.
Call to Action
Encouraging consumer action within the Google my Business interface creates immediacy and delivers the ultimate marketing experience. Applying a call to action locally enables branch or regional promotions and improves visitor response.
Q&A
A central response to questions asked at a local level increases customer satisfaction whilst maintaining brand heritage.